Edited By Eric Musarra
LOS ANGELES,Nov. 28,
2012– Smart design meets urban style as Hyundai unveiled its Veloster C3 Roll
Top concept during a press conference at the Los Angeles Auto Show today. Expanding
on the qualities that have made the Veloster a sales success, the C3(which stands
for Convertible 3-door) combines open-air freedom with the style of a coupe and
the functionality of a tailgate. The Veloster’s efficient coupe design with
hidden passenger-side third door introduces an innovative dual-function roll top
and tailgate, adding unique utility to a convertible.
HIGHLIGHTS OF VELOSTER C3 ROLL TOP CONCEPT
- · Based on the Veloster’s three-door coupe design
- · Dual-function convertible roof that rolls backwards and forwards
- · Tailgate replaces hatchback for added utility
- · Custom fixed-gear bicycle-inspired design
- · Repurposed skateboards line cargo floor
- · Repurposed industrial truck tarps create convertible soft top
DUAL PERSONALITIES= ENHANCED UTILITY
Designed by Hyundai Design North America, the Veloster C3Roll Top concept offers a distinctive canvas roof that opens to the rear or windshield of the vehicle. The cleverly designed dual-function power-retractable roof combined with the tailgate gives the C3a dual personality. In convertible mode with the top rolled back, the C3 is a free spirit for driving along the Pacific Coast Highway. Roll the top forward, open the tailgate, fold the rear seats and the C3 goes into recreation mode - perfect for surfing, biking or kayaking.